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Daash Intelligence Reports Prestige Beauty Sales Drivers

Face and lip products remain key drivers as customers purchase foundation, concealer, lip glosses, and lip liners.

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By: Rachel Klemovitch

Assistant Editor

Daash Intelligence reported that makeup remains the largest driver of prestige beauty sales, accounting for 44% of the market. 

While overall prestige beauty is trending down (-6% YoY), categories like fragrance (+8%) and wellness, including vitamins/minerals/supplements (+18%), are seeing growth.

In the makeup category, the face segment remains the top contributor at 44% of prestige makeup.

Foundation, concealers, and blush account for 28% of prestige makeup sales. 

In the lip category, lipstick, gloss, and lip liners contribute to 11% of sales. 

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Photo: Dmytro Buianskyi/ Shutterstock.com

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